Recently, I spent a couple of hours with MA students at London’s City University as part of their module, Developing Creative Content.

I was asked to speak about being an indie author and particularly about marketing.

Now, I’m no marketing expert by any stretch of the imagination. Proof of that is the drawing at the top of this post by my global marketing friend explaining the concepts of the marketing funnel to me over a pint. But, as a result of his patience, a few pints and the penny dropping, I now get it.

It’s about letting people know you’re there, letting them try stuff for free and making a connection with those that like it. And, that’s what I’m doing.

Of course, there’s a shed load of marketing and sales advice out there so I focussed the talk on my own experiences, explaining what I’ve done and why.

As ever, when doing these sorts of things, I learned a lot from preparing the talk and a whole load more from the questions on the day. I was especially pleased with the invaluable insights the students gave me on the look and feel of my free offer.

So, firstly a big thanks to Brenda Stones from City University and secondly if you have students that want to hear from and question a real-life indie author, please drop me a line.