Recently, I spent a couple of hours with MA students at London’s City University as part of their module, Developing Creative Content.
I was asked to speak about being an indie author and particularly about marketing.
Now, I’m no marketing expert by any stretch of the imagination. Proof of that is the drawing at the top of this post by my global marketing friend explaining the concepts of the marketing funnel to me over a pint. But, as a result of his patience, a few pints and the penny dropping, I now get it.
It’s about letting people know you’re there, letting them try stuff for free and making a connection with those that like it. And, that’s what I’m doing.
Of course, there’s a shed load of marketing and sales advice out there so I focussed the talk on my own experiences, explaining what I’ve done and why.
As ever, when doing these sorts of things, I learned a lot from preparing the talk and a whole load more from the questions on the day. I was especially pleased with the invaluable insights the students gave me on the look and feel of my free offer.
So, firstly a big thanks to Brenda Stones from City University and secondly if you have students that want to hear from and question a real-life indie author, please drop me a line.
Brain hackers, brain professors, brain artists, the human brain project, a brain curious audience and me.
We were all there for the Virtual Futures Salon about NeuroStimulation.
It was my first ‘gig’ as the Author in Residence and I have to say I thoroughly enjoyed it. The venue was a bar in Soho, London and the place was buzzing with conversation, debate and towards the end with electricity being zapped through some willing brains.
My story, written especially for the evening, is set in a call centre of the future and based on the notion that NeuroStimulation has become the everyday way of boosting your brain.
I was a guest on The Artist Unleashedblog recently where I posed the question: ‘How good do you think fiction is as a bridge between the experts and the public when it comes to creating debate on ethical issues?’
When I published my three recent stories, Human Enhancement: Sex, Drugs and Marriage, it was partly my intention to prompt debate, and partly to have a bit of fun. They’re free, for now, and you can download them as an eBook or a PDF. I’d love to hear what thoughts they spark in you.
And, if you think fiction can create debate then you might also want to read and comment on The Driverless Car’s Dilemma. It’s a piece of flash fiction about the ethical choices manufacturers of driverless cars will have to make in the future. For example, if an accident is about to happen and the car has to choose between its passengers and nearby pedestrians, who should it choose?